Monday, August 6, 2012

Cost is the key

Hey this is Anmol, a proud Indian citizen. Before today I always thought that I knew everything about my country. But as it is said, you need some shockers to bring you back on track, I did got plenty of them today.



The day started for me at 7 am having 5 vada pav (Indian burgers: Specialty of Mumbai) with 2 cups of chai (Indian tea). It was awesome food with that bread simply melting in my mouth .The other students being "health conscious" opted to not have the street food.



Next we headed to J&J's office in Mahim, Mumbai where we got a chance to understand the healthcare system of India and had a discussion on India as a country. The main conclusion of the session with Biren Kathrani (Director, Asia Pacific region, Innovations) was that India is diverse country and there is a market for everything.


Then we got an opportunity to visit the Lilavati Hospital (favorite hospital for Bollywood stars and politicians). Over the discussion of the team with the doctors at the hospital, the take home message which kind of opened my eyes was that, one not needs to have frugal innovation to cater to the country's health care needs. In India only 13% people have insurance (population of country: 1.2 billion), thus, when it comes to healthcare, people try to avoid and delay the required care. This results to worsening of problems which may then become untreatable or cost associated with the treatment increases. Thus, there is a need of "frugal" innovation for Indian Healthcare market which doesn't only means that the solutions be cheap, but also as effective as those in west.

Then we traveled to the Tata Memorial Cancer Hospital which was donated by the Tata foundation to the government and is now operated under the Ministry of Atomic Energy. The aim of this huge hospital is simple and straight: provide cancer treatment/diagnosis to everyone, no matter whether he/she can afford it or not. The patients may pay 100% of expenditure for treatment or may not even pay a single penny for treatment if they can't afford it. We had discussions with some doctors of the hospital where we got a good insight into the the most prominent cancers in India and issues that the various stakeholders face.

To conclude, India doesn't has a strong insurance system and thus, paying for procedures is the toughest task for the procedure both for the patient and the clinician. Thus, innovations made in healthcare sector for Indian market has to revolve around this and try to make a way out of it.



I am not finished. Then came the dinner time. I took the team to an Indian restaurant known as Shiv Sagar. I felt so happy that everyone liked the food, and that was visible by the fact that everyone ate as if they were hungry for days. I couldn't name one specific dish that was liked because everything was so delicious for the US guys.

The day has ended and tomorrow we are back at J&J to get more insights on the Indian medical device innovation market.

Anmol

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